In 2026, I had the privilege of leading design and branding efforts for Tradehome Shoes’ silver sponsorship of the USA Special Olympics Games in Minnesota. Rooted in Tradehome’s mission of foot health and proper shoe fit, we provided over 3,000 athletes with new shoes, insoles, socks, and laces through their Healthy Athletes Program. They also received eco-friendly bags, enamel pins, and shoe charms.
My role involved design execution, including the athlete welcome packages, event-wide venue signage, welcoming campaigns at MSP International Airport, and ad spots featured on ESPN’s website throughout the games. The impact we had on the athletes, their coaches, and their families and friends was incredible. This was easily one of the best experiences of my professional life.
In Store Display
Recycled Tote Bag
Enamel Pins
Shoe Charm
Socks & Custom Packaging
Laces & Custom Packaging
Postcard included in Athlete's Package
Tradehome Sponsored Athletes featured during the week
Tradehome Sponsored Athletes featured during the week
ESPN Ads
ESPN Takeover, Opening Day 2026
MSP Airport North Exit Digital Signage
