For the second year in a row, I designed a high-impact transit advertising campaign titled “Best in Shoe” for Tradehome Shoes and our core brand partners. Based around the Minnesota State Fair—the nation's second-largest state fair with nearly 2 million annual visitors. This lighthearted spin on "Best in Show" featured fair animals styled in premium footwear. The campaign ran across regional transit throughout the fair, creating a memorable, conversation-starting presence that drove brand awareness and positioned Tradehome as the top destination for premium footwear.
